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The BLVD is home to 250 enterprises, from banks, tattoo shops and restaurants to museums and a performing arts centre
Passing through the Mojave desert on State Route 14, going by landscapes Hollywood uses to represent alien planets, a driver might not expect to find a walkable, tree-lined boulevard.
But there are nine beautiful, leafy blocks on West Lancaster Boulevard, a piece of what used to be Highway 14. They were redeveloped as part of a mixed-use urban streetscape in the city of Lancaster, California in 2010.
The BLVD, as it’s been rebranded, is home to 250 public and private enterprises, from banks, tattoo shops and restaurants to museums, a performing arts centre and a public library. City Hall is just a block south.
The city invested $11.5m (£8.5m) to transform a busy thoroughfare into an inviting public space. The three lanes in the centre of the former five-lane road were replaced by a series of tree-lined ramblas – Spanish for “avenue” and “watercourse,” because dry stream beds served as streets in early cities.
The redesign was planned and funded by the city of redevelopment agency. Within four years of completion, it had generated more than $270m in economic output, attracted $130m in investment, created hundreds of jobs and prompted the building or renovation of hundreds of housing units, according to the city.
The revitalisation has also created more intangible benefits, residents say. The city centre the feels like a gathering space, they said — somewhere where they can feel like part of a community.
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